Entrepreneurship

Small Business Majority’s Outreach Team advocates for entrepreneurs on two fronts: It supports policies that would benefit small firms, and it offers workshops and events that help small business owners grow their companies. We have found this work to be even more important during this global health and economic crisis. 

This week we are spotlighting Josaline Cuesta, Small Business Majority’s Senior California Program Manager and Southern California Outreach Manager.

Q: Could you tell us about your position at Small Business Majority?

Middle school teacher Talia Waller started making her own organic candles for fun because the price point for similar products are so high in stores. In the early days of the pandemic, her candle-making hobby became a successful side hustle for Talia. These days, Catherine Ann’s Candles—named for Talia’s two grandmothers—is a thriving business with a storefront and bulk contracts with her local supermarket.

Ten years ago when Sarah Ladley started her Colorado, banana-based ice cream food truck Ba-Nom-a-Nom, she was ahead of the curve. Now, after nearly a year and a half of Covid setbacks, she is fighting to keep up. 

Never in a million years did Sarah think she would become a business owner. In fact, she was on a pre-med track in undergrad when she started learning about population health and became interested in the failings of the American food system.

While the worst part of the pandemic may seem to be in the rearview mirror, small business owner Brandon Lindley and his husband Raphael Polito say it depends on the location of your business. As licensees of the world-renowned flip-flop brand Havaianas, Brandon and Raphael own two locations in the United States: One in downtown Palm Springs, Calif. and the other one in Scottsdale, A.Z. 

As a third generation business owner, Alan Moy has gained significant wisdom and experience from watching his parents and grandparents choose an entrepreneurial journey as a means to provide a brighter future for their children. Today, he’s the proud owner of Viet Nom Nom, a Vietnamese-inspired restaurant, catering and pop-up business in Evanston, Ill. that serves healthy salads, rice bowls, soups and sandwiches. 

Many California small businesses would like to offer retirement options to their employees—to help attract a talented workforce and boost employee morale—but can’t afford the overhead and administrative costs. The state now requires that all businesses with five or more employees facilitate employee participation in CalSavers if they don’t already have a retirement plan in place. Businesses are being phased into the program over time based on their number of employees.

California small business owner Dr. Wendy Talley and her team are redefining “essential worker” with their much-needed support services throughout the pandemic. 

With unprecedented times come great amounts of uncertainty and mental stress. Not only are we reckoning with a devastating public health crisis, but we are also still adapting to a new normal that can be isolating and overwhelming. It’s no wonder Dr. Talleys waiting list at Thelese Consulting Group is longer than ever before.